Looney Tunes and Merrie Melodies is not shown, but you get the idea
Throughout the ’70′s and into the ’80′s (and apparently into the ’90′s in cd form) Warner/Reprise had what they called their “loss leader” program. The inner sleeves offered the opportunity to buy two record samplers for two dollars apiece. The idea, of course was that you’d go out and buy the full albums at full price.
I had and still maintain a restless ear that needs a constant supply of new music. It’s rare I play any one thing to death. As a kid I never had enough money to buy all the music I craved, nor any older siblings to “borrow” from. As soon as my parents left the house I’d turn on their Magnavox and go to the right of the dial looking for the freeform FM radio stations lurking around 106. This was a full decade before KROQ. The DJ’s would spin a lot of discs without saying anything so I rarely knew what I was hearing, except it was dangerous, and my parents would hate it, saying it was “Acid Rock” played by people on dangerous drugs (Turns out they were right about that). As soon as I saw the garage door open off it went before the oppressors caught on what I was up to. Except for when I forgot to turn the radio back to their regular station. They were not amused when greeted by Frank Zappa and the Mothers lovely “Mudshark” from “Live at Fillmore East 1971″
I might have been at a friends house smoking catnip and looking at his big brother’s Black Sabbath album when I noticed the offer on the sleeve. Otherwise I have no idea what album I might have cut out the order form to send off with $3 for Looney Tunes and Merrie Melodies, a 3 record set filled with the likes of The Grateful Dead, Fleetwood Mac, The Beach Boys, Frank Zappa and the Mothers of Invention, The Faces, Randy Newman, Ry Cooder, Captain Beefheart, Jimi Hendrix, The Kinks, Little Feat, T-Rex, Alice Cooper, The Fugs, Black Sabbath, along with lesser known acts as like Pearls Before Swine, H.P.Lovecraft, Half Nelson, and Beaver and Krause.
Waiting six weeks for that sucker to arrive was an eternity. It came as a Box set with Elmer Fudd on the front. There were extensive liners with biographies and photos.
I just saw one for $90
Eventually I bought six or seven of them. The influence of these records on my development was huge.
Sadly I got rid of them during the great Punk purge of 1979, when suddenly everything sounded so tame, and irrelevant.
Pictured above is one I never owned, as it seemed “too old” in 1972 when I started buying them. I found this one in a thrift store and bought as a tribute to fond memories of all the others.
All through college and continuing today I’ve made compilations similar in concept to these records, although I didn’t put this together until fairly recently. That said, I have to admit my blog is an extension and a descendant of them.
The tradition lives at Now That’s What I Call Bullshit.
Last week a friend sent me a DVD loaded with something like 600 MP3′s, so I made a playlist of a surveying less than 10% of the music. One song off each album made for 48 tracks and 2.8 hours of music. From the highlights I made a compilation cd for the car.
Entitled, Now That’s What I Call Bullshit 51, it is here for you to download if you like. The link can be found in the comments. Enjoy! And feel free to buy anything you can’t live without.
Of course after I wrote this last night I thought to Google “Warner/Reprise Loss Leaders” and found a buttload of articles about the series including this one:
Go there for the full story.